Two new doors into your clinic.
Speech-language pathology · Faribault, Minnesota · A first look at the two engines we talked about: private-pay packages families book and pay for online through Stripe, and steady outreach that introduces you to every new doctor along I-35.
Thursday, October 29 · 11:15 a.m. Central · with Jason
Insurers set your rates. New doctors don't know your name.
You told us the insurance companies state the rate and you take it, and your billing service keeps 4%. The hospital systems keep their referrals in house, and the doctors who could send patients your way keep changing. Meanwhile people are calling you for AAC devices, and there aren't enough speech pathologists to go around.
"They simply state the rates and you have to take what they give you."
Taken from every insurance payment, after the insurer has taken its cut.
"A lot of these doctors are new. They come in, they don't know who I am." Many arrived after you did and need an introduction.
Two paths to your bank.
Private pay doesn't replace insurance. It runs beside it, for the families who want to book directly.
Stripe's standard US settlement is two business days; your first payout takes 7 to 14 days while the account is reviewed. Card fees still apply, about 2.9% + 30¢ per payment at Stripe's standard rate, and there's no claim to file or chase.
Book and pay in under a minute.
A private-pay page on your site with a booking calendar that shows your real openings and a Stripe checkout. Confirmation and reminder emails go out on their own. You see the booking on your calendar and the payment in your bank.
Tap through the preview. It's an example layout. No payment is taken, and the packages and prices are placeholders you'll set with us.
Build your first packages.
Three example packages built around the clients you described. Set the price and sessions, then tap + and − for how many families buy each month.
AAC device start
Example priceEvaluation, device trial and setup sessions for families who call about devices.
Swallowing course
Example priceYou said these run two to four visits, $300 to $400 in total.
Aphasia recovery block
Example priceA 12-week block families can buy outright or pay over time at checkout.
36 packages, paid at booking.
After Stripe card fees: about $33,489.
year one, setup included.
Keep your name in front of every new doctor.
You put it best: "It's like selling Coke. You got to keep putting the ads up." Private pay brings families in directly. Referral outreach brings them in through the doctors who see them first, and it runs without you writing a word.
An average of the AAC, swallowing and articulation courses you described. Insurance-billed, at your usual rates.
12 referrals: 4 doctors × 3 each.
Find them
We build and keep your list of new and current doctors, clinics and care teams along I-35, sorted by specialty.
Every monthIntroduce you
A branded welcome email and letter to each new doctor: who you are, what you treat and how to refer.
Their first weeksMake referring easy
An online referral form on your site, set up on a HIPAA-compliant form service, plus a one-page referral kit for their front desk.
Always onStay in front of them
A short note every quarter on AAC, aphasia or swallowing care. Your "I'm still here" letter, sent for you.
Every quarterWelcome to the area, Dr. Morgan.
I'm Rafi Dworsky. I've run an independent speech-language pathology clinic in Faribault since 2010, and I'd be glad to help your patients who need:
In person in Faribault, or by Video Meet anywhere in Minnesota. Referring takes about a minute.
Send a referral ↗Six steps to two new doors.
Shape the offer together
We decide who it's for, what each package includes and how it's priced. AAC devices are a natural place to start, since families are already calling.
Days 1 to 10Give it a home
A private-pay page on your current site, kept separate from your insurance billing. Your simple site stays simple.
Days 11 to 35Connect Stripe and the calendar
Your own Stripe account pays out to your bank. The booking calendar shows your real openings and your therapist's, sends reminders and adds Video Meet links for virtual sessions.
Days 11 to 35Build your referral partner list
New and current doctors along I-35, sorted by who sends AAC, aphasia, swallowing and articulation patients. Your welcome email and referral kit, written with you.
Days 11 to 35Launch both doors
Private pay goes first to device inquiries and families insurance doesn't fit. The first doctor introductions go out the same week.
Days 36 to 45Watch it grow
A monthly Scoreboard shows private-pay bookings, new referrals and which doctor or search each one came from, so you grow on purpose.
Days 46 to 90Booking and payments start at the second layer.
Every plan comes with web. Private pay needs a site built to book, so our pick is the Credibility Stack plus the Booking add-on. Automated doctor outreach runs on the Growth Stack's referral flows and newsletter. The numbers below update with your calculator.
One 12-month agreement. The $750 Booking add-on is billed when the booking build starts, not before. Start with Credibility + Booking and step up to Growth when private-pay inquiries pass 10 a month, or start on Growth if doctor referrals come first. Half your setup carries over if you step up in the first 6 months.
Both engines help in every one.
You're weighing growing, combining with Northfield, or selling and staying on. Pick the one on your mind tonight.
Four questions. Pick where we start.
Each answer is in your Playbook. Tap the ones that matter most and send us your picks. Jason opens Thursday with those.
No picks yet. Tap a card to choose where Thursday starts.
Let's shape the offer together.
On Thursday we'll walk through the full Playbook, your package pricing and the investment. Your wife is welcome to join. You'll leave with something in writing you can take to your colleagues in Northfield.
Jason · Business Development Director, Dekodi Group
Copied. Paste it into a reply to Jason.
This is math on your numbers, not a promised return. Package prices are examples to set together. "A year of private-pay packages" counts each package at full price, sold every month for 12 months. Card fees use Stripe's standard US rate of 2.9% + 30¢ per payment; your rate may differ. Payout timing per Stripe's documentation for US accounts (standard two-business-day settlement; first payout 7 to 14 days). Session load assumes one session a week per active client. Year one: Authority $500 setup + $500 Starter Site + $297/mo; Credibility + Private-Pay Booking $1,500 Kickoff + $750 Booking add-on + $497/mo; Growth $3,000 setup + $797/mo. Referral figures assume the number of referring doctors and referrals each that you set, at the average client value entered, billed through insurance at your usual rates; referred clients are counted at about 12 weeks of care for session load. Final scope and pricing are set in your Playbook.